Wednesday, September 28, 2011

Battle of the Fashion Cities: Brisbane

We can all agree that Australian's like to stick together... we are a loyal bunch after all. However, there is one topic that will forever divide the country... what is Australia's fashion capital? We know that Canberra is technically the capital of Australia (yes, Canberra, not Sydney), Melbourne is famous for it's cute lane-ways bursting with culture, Sydney has the Opera House, Bondi beach and the Harbour Bridge and Brisbane is the sunshine capital with expanding white beaches on either side of the city. Each one brings something unique and appealing to our country, but which can be crowned as Australia's Fashion Capital? Of course, it all depends completely on what you think makes a city the "fashion capital," but for the next three weeks I am going to do the battle of the cities as I analyse the fashion trends and styles for Brisbane, Sydney and Melbourne and let you be the judge of who is the righteous owner of the desired fashion crown.

Firstly, the state I was born and bred in: Queensland. Queenslanders have an effortless manner like no other thanks to the picturesque environmental surroundings and a focus on the beach and sunny climate. With 30+ days a usual for this bunch it is no wonder they dress for outdoor activities in a relaxed and casual demure. Although you will find diversity throughout the state with the Gold Coast and Sunshine Coast opting for denim shorts and a white tee as their staple outfit, Brisbane prefers a more edgier, classic look. One thing is for certain though, Queenslanders are a fan of bold prints and loud colour, making them in their element this season with block colours having a major fashion moment.

Although Queensland is often forgotten about in the continuous "which city is more fashionable" debate, it is home to some of fashion's greatest including the Sass and Bide duo and Leona Edmiston. While the sunshine state get's most of it's inspiration nationally, it also looks to its international counterparts including LA and Miami for influences focusing on attire suitable to the climate. Local brands including One Teaspoon, Maurie and Eve, Shakuhachi and Brisbane born Gail Sorronda are fashion favourites while swimsuits from Zimmerman, Anna and Boy and Seafolly become almost a uniform during the summer season.
All in all, Brisbane, and more generally, Queensland is a fashion capital based around the amazing climate that they are blessed with. With the majority of the year being warm enough to wear your swimsuit it is no wonder why this fashion bunch favour local labels that also know how to design for the Aussie weather. Their relaxed, cool and casual look is put together in a way that oozes confidence and street appeal and while they are normally overlooked for fashion inspiration, I think Queenslanders are a fashionable bunch knowing better than no other how to rock a summer ensemble. 

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